EXPERIENCE THE WORLD OF MOROTAI
The first shooting after the Corona time-out took us to Berlin for a summer shooting. With sunshine and maximum temperatures we put the summery, light styles in the big city flair of the capital optimally in scene. The result is impressive: cool looks merge with historical and modern locations.
With our comfortable loungewear you are optimally equipped. Whether it's a FaceTime Date or just chilling on the couch - make yourself comfortable at home and look good at the same time. You can find our homewear collection in the category "HOMEWEAR🏠".
With the new spring/summer collection we have again set new standards and revised our colours and designs even more thoughtfully. We are proud that we can present them to you from 05 February. This time we went to the beautiful island of Palma for the appropriate campaign shooting.
MOROTAI X MIZU
The Mizu brand has made it its business to supply sporty active people with innovative reusable drinking containers. Whether snowboarding, surfing, travelling, training or camping, Mizu offers the perfect sustainable solution. In cooperation with Mizu, two MOROTAI X MIZU limited Edition bottles have been developed. Choose yourself - are you more #Teamblack or #Teamwhite ?
REPEATED x MOROTAI
Sustainable and fashionable at the same time! Together with the Stuttgart upcycling brand 'Wiederbelebt' we have created unique styles from existing materials. Instead of producing new fabrics and using more resources, Upcycling uses existing, surplus textile waste. We have thus replaced the traditional method of production with new, sustainable strategies and created environmentally friendly and fair clothing in minimalist design.
Autumn Winter 2019
With this collection, we have created sportswear that you can wear while playing sports, shopping or meeting friends. In other words, the kind of sportswear you don't want to take off at all. In general, even more emphasis was placed on the quality, workmanship and fit of the products. Various products such as running jackets and cargo pants were included in this collection - with modernized designs and cuts.
The result: a collection that is 100% MOROTAI.
With the Signature Line we have created an additional streetwear fashion line. The result is a timeless, aesthetic collection in which the Morotai DNA is clearly visible. Inspired by Urban Sports the Signature Line merges with the philosophy of Morotai.
Swimwear | Lake Constance
The sun is shining, the air is boiling and all you want to do is dive headfirst into the cool water. Summer is here - and with it our MOROTAI Swimwear. The sporty-elegant collection ranges from bikinis to swimsuits and swim trunks and is perfect for the beach, open-air pool or lake.
The Women's Essentials continue to write the chapter that the Men's Essentials started. These are specially selected styles that put the brand on the map outside the sports fields. The outfits focus on what should be in the foreground - the wearer, the person, you. The minimalist colour palette and the self-confidently simple design reflect the DNA of the brand. With a material made of 100% cotton, soft 300 GSM heavy fleece and an optimized fit, high-quality pieces for lifestyle and everyday life have been created.
With the introduction of the Men's Essentials Capsule we want to give something back. Driven by great passion, we created one of our highest-quality collections, which puts our brand in the spotlight outside the sports fields. The design - at first glance simple, at second glance full of thoughtful details. With 100% cotton, soft 300 GSM heavy fleece and an optimized fit at fair prices, we offer a selection of absolute must-haves.
Streets of Berlin
Once again our brand took to the streets of the capital. Under a bright sun, in various locations and with a harmonious team, pictures were taken which reflected exactly what our brand wants to express. Quality, paired with unshakable self-confidence and a huge zest for life. We are always happy to come back. Thanks Berlin!
This year we were attracted for the 2nd time to the ISPO in Munich, the largest German trade fair for sporting goods, where we were represented with a large stand. The fair was a good opportunity for us to show our products and get feedback. They were exhausting but nice days.
True to the motto "better together" MOROTAI offers sportswear for men and women. So every gender is perfectly equipped. Be it in the gym with a complete outfit, or in everyday life with a casual combination. With a jeans or jacket our articles can be perfectly combined to a casual sporty everyday look.
The international jogging pants day offered an excellent opportunity for a short break from the stressful workday. Together we from MOROTAI spent this day in our favourite sweatpants.
Introducing the Signature Line
With the launch of the limited Brand Sense 1.4 T-shirt, the new streetwear fashion line "Signature Line" was introduced at the same time. This includes timeless, aesthetic streetwear inspired by urban sports and fused with the MOROTAI DNA. In combination with sophisticated fashion, the unmistakable, minimalist MOROTAI design can also be found here.
MOROTAI | ICELAND AW18
On November 19, our new TV campaign for the current AW 18 collection, which we shot in Iceland, started. The visually stunning and at the same time diverse landscape with breathtaking waterfalls provided the perfect atmosphere for our spot. The spot's message is clear: Decide to be unstoppable!
Emotion and expressiveness
In front of the picturesque backdrop of Iceland, we have taken new pictures of the coolest parts of the current collection. During the shooting, the functionality of our sportswear was put to the extreme test at temperatures of only one degree. But the effort was more than worth it - the results are emotional pictures with a meaningful visual language.
MOROTAI | MALAYSIA SS18
With the new spring/summer collection, new standards in sportswear have been created. The shooting of this collection took us to the Malaysian island Langkawi. It is one of 99 beautiful Malaysian islands. Untouched nature and breathtaking landscapes have perfectly set the scene for our unique summer collection.
MOROTAI | Levitation Arts
Levitation Arts is a young, creative organization that creates unique media material by combining movement and art. In Cape Town they visualized our brand personality in an action-packed and visually impressive video clip. There, breathtaking scenery meets cool big city flair. The South African metropolis offers the perfect backdrop for the athleisure look and our urban sportswear.
For the second time so far we went to the world's largest fitness trade fair in Cologne. Besides more than 1,000 other exhibitors we were represented at FIBO every four days. There we had the opportunity to get to know you better. In our raffle you also had the chance to win three complete outfits or to secure a percentage for your purchase in our campaign "Push your discount".
MOROTAI wins the founder prize
In the presence of Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut, the Savings Banks Association of Baden-Württemberg honoured five companies for their successful start-up concepts on Wednesday evening. These five companies, including MOROTAI, were selected from a total of 120 founders. We took first place and are overwhelmed and grateful to have won this special prize.